University of Puget Sound Campaign

University of Puget Sound is a liberal arts college located in Tacoma, Washington. In 2007, they began a 7-year initiative to raise $150 million dollars for their capital campaign program.

{SDS} developed a logo that compliments the university's institutional identity. The charge was to create an updated logo, that reflected the past, present and future of the university. They wanted to maintain Mt. Rainer as the featured element, and asked us to explore a new way to illustrate it.

Several styles were created, and ultimately one was chosen to lead the way. The logo is showcased on print and electronic materials to clearly identify all campaign related communications.

Identity

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