Univar Ad Campaign

Univar is a world leader in chemical distribution, with a variety of business units supplying products and distribution services to an assortment of industries. {SDS} worked closely with the global MARCOM team, to develop a creative brief and questionnaire for marketing heads. This provided direction for a corporate ad campaign that demonstrates Univar’s capabilities across the globe, driving marketing messages consistently across all business units. Univar wanted to be strategic and relevant for each vertical market – promoting innovation, technical expertise, marketing, sales and logistics.

The result: {SDS} created a campaign that focuses on the value that Univar brings to its customers and suppliers. Each ad features a headline that describes how one of Univar's attributes equals value. The value statements are supported with call-outs that illustrate unique features that Univar provides. This allows each advertisement to be tailored to a specific market, while retaining consistent messaging and branding for all ads globally.

The new campaign includes development of ads for North America, as well as advertisements in Italy, France and Scandinavia.

 

Advertising
Branding

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